My MBA Journey

Procurement with Purpose: Reflections on My Sustainable Operations Assignment

One of the most rewarding parts of my MBA journey so far has been applying theory to real-world challenges - and nowhere was that clearer than in my recent Sustainable Operations assignment. I centred the project around a live procurement improvement at Worcestershire...

Feedback, Frameworks & Forward Motion: Reflections on My MBA Marketing Results

My first academic submission since completing my PhD in 2013 — a deep dive into marketing frameworks, feedback, and rediscovering the rhythm of structured writing in the MBA programme. Here’s what I learned, what I got right, and where I’ll go next.

The Rise of ChatGPT in Academia: Tool, Threat, or Transformational Aid?

“ChatGPT is not a shortcut — it’s a thinking partner. When used transparently, it helps students synthesise theory, draft ideas, and clarify complex feedback. The real academic misconduct isn’t using AI — it’s avoiding critical thinking. Responsible AI use is now part of academic literacy, not a threat to it.”

MBA Marketing

From Starbucks to Supplements: An MBA Journey Through Marketing in Action Introduction: When Marketing Became More Than Just a Module There are few MBA modules that blend academic theory and real-world insight as powerfully as Marketing. Over the past term, I went...

The MBA has always interested me and now I have a change to do it 🙂

Follow my journey here!

@OrthopaedicOz